Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era is accelerating.

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

Building a data-driven culture is a business transformation. Too often, organizations treat data initiatives as IT deployments, focusing on dashboards, data lakes and AI platforms. While these tools ...