Fast food combos often seem like good deals, but you actually pay a lot to get less. That's the decoy effect, a way for fast food chains to get you to pay more.

Add Yahoo as a preferred source to see more of our stories on Google. People all across the country have been tightening their wallets lately. As a result, fast food restaurants are suffering. Back in ...

Fast food is often viewed as one of the cheapest ways to grab a meal, but some deals that look like bargains may be doing more to boost restaurant profits than protect consumers’ wallets. At the ...

How susceptible would you say you are to psychological trickery? The clever ploys marketers might use to influence you into paying more money for products. Many of us might think we could see through ...

People all across the country have been tightening their wallets lately. As a result, fast food restaurants are suffering. Back in the day, fast food's main allure was that it was so cheap. You could ...

There’s this strategy in business called the decoy effect, where marketers price things differently to manipulate customers. The classic example is popcorn at the movies, where the medium-sized ...

You might think you’re getting a better deal than you really are. Fast food prices have risen, with inflation and marketing tactics contributing to higher spending. The decoy effect tricks customers ...

Fast food is often viewed as one of the cheapest ways to grab a meal, but some deals that look like bargains may be doing more to boost restaurant profits than to protect consumers’ wallets. At the ...