There’s this strategy in business called the decoy effect, where marketers price things differently to manipulate customers. The classic example is popcorn at the movies, where the medium-sized ...
People all across the country have been tightening their wallets lately. As a result, fast food restaurants are suffering. Back in the day, fast food's main allure was that it was so cheap. You could ...
Marketers have many tricks up their sleeves, and the fast food industry makes good use of them. Look out for this one scattered around menus.