The EC has published the long-awaited revised Market Definition Notice (the "Notice"), marking the first update since its initial adoption in 1997. The Notice clarifies the methodology for defining ...
Market definition is a foundational concept and key tool for antitrust analysis. On February 8, the European Commission ("EC") published a final version of its Revised Market Definition Notice (the ...
Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...
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