Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

How AI builder companies can translate a $5 trillion bet into durable value.

In part 1 of our series, we talked about the significance of why for any high-performing law firm. Success is not about how phenomenal your lawyers are and the impressive list of clients. Rather, it’s ...

Anytime an organization introduces a new product into the market, there is a standard rate of adoption that occurs among customers. This was developed in 1962 by Everett Rogers in his book Diffusion ...

The Diffusion of Innovation Theory, first postulated by Everett Rogers in 1962, explains how an idea, product, or behavior takes root in society through different segments of a population. It starts ...

This is a preview. Log in through your library . Abstract Diffusion curve analysis can estimate whether an innovation spreads endogenously (indicated by a characteristic "s-curve") or exogenously ...