Many companies share personal information they gather directly from individuals with “business partners” who use the information for their own direct marketing purposes. It is the case, for example, ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

You say you’ve planned a crackin’ agenda, chock full of exemplary sessions. And, you’ve got all the top suppliers in your field queued up to exhibit in your hall. Great! But what about attendees? How ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...