Lightning Lane Premier Pass pricing over the Christmas holiday period reinforces Disney's demand-based pricing strategy.

Anyone visiting Walt Disney World has a decision to make: Do you pay for shorter lines or wait with the masses? You will pay either way, with time or money. To save time, guests can buy passes for ...

WASHINGTON — The Walt Disney Co. is set to pilot a new pass for guests to get on rides faster at its domestic theme parks, but the cost might be a bit out of reach for many. Disney said Wednesday that ...

Lightning Lane Premier Pass is sold out today (Monday, March 17, 2025) for all four Walt Disney World theme parks. Today, Lightning Lane Premier Pass, which provides access to every Lightning Lane at ...

Walt Disney World Lake Buena Vista, Florida You can’t really call yourself a local until you’ve succumbed to this dominating force in Orlando’s tourism scene. Between Animal Kingdom, EPCOT, Disney’s ...

When is Lightning Lane worth it? A Disney expert breaks down the times when purchasing Lightning Lanes is worth the high price tag during your Disney World vacation. Disney’s Lightning Lane services ...

(AP) - The Walt Disney Co. is set to pilot a new pass for guests to get on rides faster at its domestic theme parks, but the cost might be a bit out of reach for some people. Disney said Wednesday ...