Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

AICommerce, founded by Peter Szabo, offers a smarter approach to e-commerce marketing by combining AI tools, expert strategy, and structured systems. Rather than chasing quick wins, the company builds ...

E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and ...

Beware the click fraud lurkers in the weeds! While the rate of growth has slowed somewhat, ecommerce continues to find new adherents and stickiness among consumers. This has led most online retailers ...

Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

AppLovin Corporation (NASDAQ:APP) ranks among the most promising QQQ stocks according to hedge funds. Evercore ISI began ...

HilltopAds showcases its platform for e-commerce advertisers, offering large-scale reach, instant campaign launches, ...

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...