Roblox outlined a vision for the future of its busy social gaming platform on Friday, incrementally ushering its community into a new era that might not always resemble what’s come before. At RDC, its ...

Though some early media coverage of the program suggested participants will get greater access to Roblox-provided data, that’s not actually the case. But partners will get a direct line to Roblox ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

The Takeover is a team-centered event that hit Roblox on September 12, 2025. Unlike The Hunt, which was based on a solo experience, it requires players to create or join crews before completing tasks ...

Despite some scrutiny, Roblox seems committed to developing its advertising infrastructure, according to an earnings call with investors. While Roblox’s advertising system is still very much in its ...