The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Share your photos! The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

We have a collection of cute and super creative Elf on the Shelf ideas to surprise the kids with this festive season.

As the official minivan of the holiday season, Chrysler Pacifica and The Elf on the Shelf come together once again to spread ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

Disclaimer: This author is a Grinch in human guise. I would rather clip Italian greyhound toenails and do laundry full of ...

Saint Gregory the Great Catholic School principal Leanna Landry climbed to new heights to bring festive cheer to students ...