Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

AUSTIN, TEXAS – For years, digital marketers relied on the “batch-and-blast” approach, sending identical, generic messages to their entire subscriber list in hopes of generating a few conversions.

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.