The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email.
From post-purchase flows to community digests, here’s how to build an email lifecycle that keeps subscription health customers engaged long after they buy. Retention grows when email guides behavior, ...
Most small business owners know their revenue numbers. They can tell you their monthly sales, their profit margins, and sometimes even their customer acquisition cost. Most small business owners know ...
Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...
Mastodon 4.6 lets creators send posts to email subscribers who don't have fediverse accounts. The feature targets institutions and independent publishers.
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