The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Start with your core goals: Know exactly what your investment company wants to achieve before you even think about marketing ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

New businesses often have limited budgets, but a killer marketing plan doesn’t have to be expensive. However, it requires time, effort and creativity. You’ll need to encourage innovative thinking ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

This is the 12th installment in a Financial Planning series by Chief Correspondent Tobias Salinger on how to build a successful RIA. See the previous stories here, or find them by following Salinger ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...