Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...

The Virgin brand name appears on compact disks, airplanes, online games, health and fitness clubs, and soft drinks. Why? Brand extensions facilitate new product introductions. Consumers are able to ...

During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say that brand extensions weaken brands.

Man selecting a domain extention by pressing an hexagonal button. Composite image between a hand photography and a 3D background. Rubik’s Cubes, Beanie Babies, and glam rock might not have survived ...

A brand's identity is comprised of more than just its name or logo, and includes all the associations that consumers attach to the brand. Studies demonstrate that consumer knowledge of a brand's ...

What are the two key ingredients for building a successful tech startup? If you look at Twitter, one of the most successful tech startups of all time, you will know that the answer is innovation and ...

QINGDAO, China, Feb. 26, 2025 /PRNewswire/ -- Many entrepreneurs struggle with unreliable suppliers, poor-quality samples, and communication issues when starting their hair extension brands. To help ...