Travel has overtaken luxury vehicles as the primary symbol of having "made it" among mass affluent Americans, according to the Forbes Research 2025 Mass Affluent Survey. We polled more than 1,000 ...
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Things That Were Once Status Symbols
People have always found ways to flaunt their social status and wealth. These days, it could be a high-end vehicle or a high-end purse. It was all about the largest television or the appropriate watch ...
The root cause behind some of the most absurd and unprecedented popular cultural phenomena of the past year, from Trisha Paytas’ supposed congressional bid to Pantone’s color of the year being ...
Labubu dolls and Stanley cups are replacing luxury cars and designer clothes as status symbols, and that says something about the attention economy. “A lot of Gen Z is not spending money on luxury ...
The difference between wealthy people today and the upper middle class in the 90s is the wealth gap. In the 90s, more people could afford some of the basic status symbols they sought out in their ...
Our culture embodies mutually exclusive beliefs in tribalism and individual exceptionalism. Tribalism used to depend on family; over the past millennium, it increasingly has come to depend on wealth ...
Photo-Illustration by TIME (Source Images: NoSystem images/Getty Images, Jacob Ammentorp Lund—Getty Images, Joel Sorrell—Getty Images, Halfpoint/Getty Images, WayUp Productions/Getty Images, ...
Three-quarters of Americans say they plan to trade down, forgoing more extravagant purchases in the future. For decades, the markers of success in America followed a familiar script: bigger homes, ...
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