Built for automotive retail, the PureCars platform integrates a robust Customer Data Platform (CDP) with production-ready AI. At NADA 2026, PureCars will highlight new advanced AI capabilities that ...
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...
Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a renewed focus on helping B2B organizations modernize ...
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...
Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...
TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by ...
The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
A 'scan me' QR code sign and payment terminal on a cafe reception table. A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested.
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