FOMO works because it targets emotion rather than logic, encouraging consumers to act quickly before they have time to fully ...

Have you ever felt that nagging urge to buy something just so you don’t miss out? Whether it’s the latest gadget, hot vacation spot, trendy clothing brand, or even a new car or home, financial ...

Jacqueline Rifkin received grant funding support for this project from the Marketing Science Institute (MSI). Barbara Kahn received funding from the Marketing Science Institute (MSI) and research ...

I’ve known my friend David (not his real name) for over twenty years and we’ve always gotten along well. That’s probably, at least in part due to the fact that we share a lot of common interests and ...

I have a joke I like to make—though it’s not funny, and it’s not really a joke. Whenever I know I won’t be able to join my friends the next time they hang out, I make everyone promise to not have fun ...