IP protection for product designs is typically found in a combination of one or more of the following protective mechanisms: We strongly advocate leveraging two of these protective mechanisms to ...

Trade dress is a powerful intellectual property (IP) tool that can be used to protect the distinctive non-functional “look and feel" of a product’s design, shape and/or 3D configuration.[1] Product ...

In today's enterprise landscape, software development often resembles a game of telephone. Business users articulate needs, and—after those needs go through layers of marketing, product and ...

Forbes contributors publish independent expert analyses and insights. Co-Founder of Fictiv. Stanford MechE. Ford Alum. Forbes 30 Under 30. One of the most exciting challenges for product designers is ...

Amid the churn of the pandemic and change on multiple fronts, consumer goods manufacturers now face historic pressures to contain costs, navigate ongoing uncertainty in both supply and demand, and ...

How do we make things that last? How can we keep this local? How can we keep these skills in our community? For two decades, these questions have guided Dr. Lisa Hix, associate professor and co-chair ...

Apple's product design has improved since former design chief Jony Ive left the company in 2019, according to an opinion column by Bloomberg reporter Alex Webb. Webb believes that Apple has ...