Whether your distribution platform is print, Internet, television or radio, the function of advertising is based on the principles of supply and demand. The goal of creating a specific demand for your ...

What are advertising's limits and potentialities? The author shows how three major variables in the communication process between advertising and the consumer-cultural attitudes; brand imagery; and ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

Attitude objects have been shown to play an important role in attitude functions, with attitudes toward some objects or products serving primarily a single function. These findings imply that products ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

As the year is now in full swing, it’s time to sit back and reflect on what we can learn from 2014, and what 2015 means for digital growth. Software business Adobe and digital marketing company ...