Fear the reaper. The post After programmers and artists, QA testers are next: Google’s new AI can play and test ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

Strauss Zelnick weighs in on the future of AI in game development during the latest investor call for GTA 6's parent company.

This past week, Nvidia unveiled its new graphics upscaling technology, DLSS 5, with a new feature that gave in-game character models AI makeovers. Their drastically different appearances, which made ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

ONE Store has introduced a dedicated section for AI-generated games. At launch, the platform offers 20 titles that users can ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Use left and right arrow keys to seek audio. Sony PlayStation has officially declared AI as one of the core ingredients of its future strategy, with leadership emphasizing its role in improving game ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

During a recent interview, Xbox CEO Asha Sharma claimed that many of Microsoft’s game studios are using AI in their production pipelines, and while she doesn’t think it will replace traditional AAA ...

Roblox's new "Build" feature lets users generate basic games using a single text prompt.

AI tools are helping solo game developers build and release games faster, but writers, artists, and junior programmers are facing fewer opportunities in an increasingly competitive industry. The ...