Today, the Supreme Court held in U.S. Patent & Trademark Office v. Booking.com B.V. that a generic term paired with an internet designation such as “.com” (called a “generic.com” term by the Court) ...

Addressing the Supreme Court of the United States’ ruling in USPTO v. Booking.com B.V., the US Patent and Trademark Office (PTO) recently issued guidance on the examining procedures for “generic.com ...

Generic terms—those words that actually name a product or service—are ineligible for trademark protection under current United States trademark law. The United States Patent and Trademark Office ...

“One critical reason the Court put forward was consumers’ association of “Booking.com” with one source: Booking Holdings, Inc. Yet, under existing trademark law, no amount of consumer recognition can ...

The Supreme Court ruled that some generic words paired with “.com” can become federally protected trademarks. On Tuesday, the court ruled by an 8-1 vote in favor of Booking.com, a website founded in ...

Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.