With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

The United States Federal Trade Commission fined OpenX Ad Exchange $2 Million dollars for violating the Children’s Online Privacy Protection Act Rule (COPPA Rule ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

Foursquare, the social networking geotagging game has just pulled off what may one of its biggest partnership coups yet: It’s snagged the Wall Street Journal as a geolocation ad check-in. It’s a ...

Andy Ashley, international marketing director at Digital Element, discusses the ways that IP geolocation can be utilised to reach mobile users Following on from my recent blog about IP geolocation in ...