Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

ST. LOUIS — Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are “unsubstantiated and inaccurate,” a federal judge said in siding with Gillette’s chief competitor, ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

The development team at GilletteLabs has really pulled out all the stops and created a new premium shaving product, in the form of the Gillette Heated Razor. The latest addition to Gillette’s range of ...