Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Twenty years ago, when I started my career as an ESL teacher in Houston, Texas, I remember the struggles of teaching persuasive writing to English learners. I had students who were bright, ...