Google may have escaped major penalties in a landmark search monopoly ruling, but will the search giant survive the rise of LLMs and changing user behavior?

Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.

Refining your Google searches is a great way to quickly get the results you want, and the famous engine has a few tricks that ...

Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Traditional keyword-based search has a fundamental limitation: users must know how to phrase their queries to get accurate results. A.I.-powered search aims to eliminate this barrier by enabling ...

Does AI improve, or misdirect, search engines and their results? Long before hard drives and hyperlinks became symbols of ...

Break free from the algorithm: These search alterneratives prioritize speed, privacy, and innovation over ads and data grabs Tired of all the ads and paid placements on Google when you're searching ...

OpenAI is officially throwing its hat in the search engine ring, potentially threatening Google's status as everyone's internet inquiry go-to. With the organization's chatbot ChatGPT now integrating a ...

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or watching a ...