Last Thursday, Google announced how they have made a change to how they define a session. Before Thursday Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for ...

Google Analytics has quietly changed the terminology they use within the reports to change what they call "visits" and "unique visitors." Now, visits is named "sessions" and unique visitors is named ...

Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over ...

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

Without properly tracking visitors to your website, you will not have the information needed to improve your content and your monetization results. Google Analytics is a tool designed to help ...

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are ...

Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis. Marketers turn to analytics to determine engagement performance ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

What is The Modern Marketer's Guide to Google Analytics? The Modern Marketer's Guide to Google Analytics is an interactive Working Webinar Series for B2B marketers. Over four weekly sessions presented ...