ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...