A "halo effect" occurs when a company or product finds marketing success due to its association with a successful company, product or other recognizable element. If the halo effect is used properly, ...

As a child, you may have been singled out for special treatment or dispensation because you were the only student in the class who scored an "A" on a difficult assignment. More than being the "teacher ...

Every business strives for greater productivity, and with good reason! Entrepreneurs will always try to do two things better: save time and save money. They achieve this by finding out how to get ...

Could the halo effect be helping or hurting your attracting patients and clients? Shelly Gattlieb is fascinated with how the halo effect impacts the way clients and patients choose professionals like ...

You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included ...

Think about the last time you watched someone give a presentation at work. Without meaning to, you were likely listening not only to the content of the presentation, but also the way in which your ...

At any given time, up to one-third of a supermarket’s assortment is on promotion. Most of these promotions are meant to turn a standalone profit. So much for the theory. In reality, many promotions ...

A new study from the International Council of Shopping Center shows how stores give online sales a boost, and vice versa. Brands born on the internet continue to open up bricks-and-mortar locations to ...