Most people can’t really innovate, says Hartmut Esslinger, founder of frog design. He and his company (now celebrating fifty years in business) helped design Apple’s portable computers, Sony’s Walkman ...

Unless you've been on a desert isle for nearly four decades, innovative designs from industry icon Hartmut Esslinger and his team at Sunnyvale, Calif.-based frog design have likely caught your eye.

For sheer influence, Hartmut Esslinger is hard to top: Not only did he found Frog Design, he also helped transform not one, but two consumer electronics brands into design powerhouses. Beginning in ...

It’s well known that Steve Jobs collaborated with frog design, which was founded by Hartmut Esslinger, to create the “Snow-White” design language for Apple Macintosh computers in the early 1980s. “We ...

Frog design founder Hartmut Esslinger says the Apple of today isn't the Apple he experienced during his close collaboration with Steve Jobs. (AP) Hartmut Esslinger knows a thing or two about ...

32 experts on the most urgent matters facing designers today Designers from Google, Microsoft, Nike, Pentagram, and more weigh in on the most pressing challenges facing the industry today. Esslinger, ...

Frog Design’s Hartmut Esslinger once created a slick, but unrealistic-for-the-time handheld Mac concept using Frog’s Snow White design language. One 3D-printed chassis, a Raspberry Pi 4, and a ...

Wired has an interesting story on Hartmut Esslinger, the founder of Frog Design, Apple's (AAPL) design consultancy. Much of the material comes from Esslinger's new book, Keep It Simple. So yes, I am ...

Hartmut Esslinger knows a thing or two about industrial design and what it’s done for Apple. He worked directly with Steve Jobs to establish a “design language” that was used on the Macintosh line of ...

1. INsanely great -- 2. My way to Steve -- 3. Snow White -- 4. A family perspective on the Revolution -- 5. Eden in the valley -- 6. The apple tree -- 7. A hero's journey -- The White Album -- ...