The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

*Years after being a standard in tennis and soccer, Sony’s Hawk-Eye technology is coming to the NFL. According to 107.5 TheFan, the shift from a chain crew to measure first downs will start in the ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

The NFL is ushering in a new era of officiating by introducing Sony’s Hawk-Eye technology during the preseason. And Thursday provided the first look at the NFL taking a step closer to replacing the ...

The NFL will use Sony's Hawk-Eye technology as the primary way to measure the line to gain, the league announced Tuesday at its annual spring owners meetings. The technology will use six 8K cameras to ...

BIRMINGHAM, Ala.—The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is part of Sony’s Sports businesses, beginning ...

The NBA signed an agreement with Hawk-Eye tracking technology in March of 2023 in an attempt to bring more accuracy to replay reviews. Hawk-Eye had already revolutionized soccer as the company behind ...

The Kansas Chiefs will make another regular-season trip to Buffalo’s Highmark Stadium this fall. And because the Bills and Josh Allen run the "Tush Push" more often than any team besides the ...