The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

Google has been incrementally making its workplace products more and more functional — all, it seems, with one goal in mind. It would like to eat Microsoft Office 365's lunch. When it first launched ...

The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), ...

More and more companies are relying on customer relationship management (CRM) applications to streamline their business processes and influence the outcome of sales opportunities. The rolling success ...

When it comes to anything that is free, there’s a natural tendency to assume some key feature has been hobbled or is missing altogether. In the case of the free CRM application offered by HubSpot, it ...

This week cloud based customer service and sales management software maker Zendesk announced a new messaging solution to enhance its product line which, according to the company, brings together all ...

The service revolution inCRM — and, in fact, throughout customer-facing strategies — is well underway in many companies. The reason the remainder of the industry doesn’t see it yet is because many CRM ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

The Customer Relationship Management (CRM) market is heating up, with most of the major software vendors touting their own solutions. Most businesses face a similar challenge -- how do you manage the ...