Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...

The incorporation of games into everyday life has the power to revolutionize how we learn, work, and engage with technology. Imagine turning education into an epic quest, transforming fitness routines ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

Gamification has emerged as a powerful tool in various aspects of our lives, and sales is no exception. By incorporating game-like elements and mechanics into sales strategies, businesses can harness ...

CEO at BrightHR and COO at the Peninsula Group, responsible for the global rollout of HR tech supporting over 100,000 organizations. According to Gallup’s 2023 State of the Global Workplace report, ...

Incorporating game elements into lessons helps students feel more motivated and excited to participate. As a fourth-grade teacher, I’ve seen how gamification can transform a regular lesson into ...

Lots of people get confused by the term "gamification." The "game" part of the dictionary-recognized word can be considered somewhat of a misnomer. Many associate gamification with gaming (the kind ...