Today's authors face unprecedented competition in the market. With self-published authors and indie press becoming increasingly popular, more and more writers are having to find their own pathways to ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. In other genres that is pretty common. Think of autobiographies, history books, and travel guides. In ...

The rise of self-publishing heightens the need for authors to engage experienced book publicists to compete effectively. Identifying a PR firm with a strong track record and deep understanding of the ...