Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that dictate how it should make sounds or light up.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.