Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...
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Aquila Partners With Samba TV To Advance Streaming Video Measurement For Cross-Media Platform
Samba TV, a global provider of AI-driven media intelligence, has partnered with Aquila, a subsidiary of the Association of ...
ARLINGTON, Va., April 25, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV ...
After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...
With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...
Bell Media, in partnership with Environics Analytics (EA), announced the launch of its new Outcomes Measurement solution for TV campaigns. This measurement product will give advertisers a clear, ...
On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $26 million driven mostly by CTV, which itself ...
With the introduction of ARKit in iOS 11, Apple put a stake in the ground in the mobile Augmented Reality race. Some of the best early AR apps used your phone to measure linear distances—a digital ...
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