In an age where every company claims to 'care,' use these 3 pillars of branding build authentic lasting influence.

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Inc.'s Sarah Lynch outlines why multichannel marketing matters--and how to make your brand's messaging memorable. Sarah Lynch is the recognition program manager at Inc. She previously worked as a ...

Brand storytelling is one of the most powerful tools in any marketing arsenal. It humanizes your business and helps convey your values in a way that resonates with people. This goes beyond simply ...

Employees who feel engaged with and connected to their employers can drive scalability as well as profitability by delivering ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...

Increasing your recognition on Google is essential if you want to attract more customers and generally thrive in that ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...