In the ever-evolving landscape of social media, staying abreast of the latest trends is crucial for marketers, influencers, and content creators. Snapchat, with its vast user base of over 290 million ...

Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

For the first time, Snapchat is offering paying subscribers a plan that allows them to avoid seeing ads on the platform. “The Platinum Monthly Plan for Snapchat+ lets you enjoy Snapchat+ with no ...