Writing great content is arguably the biggest challenge every marketer faces and yet, it’s one of the key elements of a good website. When building your website, whether it’s through a website builder ...

Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally ...

If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

Putting together a portfolio can feel like a big task, right? You want it to show off your best work, but also make people ...

If you’re having a new website built, are adding pages to your existing website, or just updating the content on the site, you need to think carefully about the approach you take to writing the ...

To make people trust your writing, always use correct grammar and spelling. Do your research well and mention where you got ...

Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. So you're ready to hire a writer. Great! But before you commit, make sure ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...