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Crocs' New ‘Icon' Store Eyes Experiential Retail
Crocs Inc. wants consumers to have fun with the brand. To that end, the company opened a new 4,000-sq.-ft. "Icon" store in New York's Soho neighborhood at 543 Broadway that spans the length of an ...
Pop-up stores have been the recurring theme in retail this year but it seems the trend for popping-up may be popping its clogs, to be replaced by something a little cleverer. Frida Giannini, Gucci’s ...
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