We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test infinite scroll in ...

Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during the Google Search Central ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn't keep going. But Gagan Ghotra said he is seeing ...