Within the Hyundai Kia industrial machine, Genesis has spent the last few years looking like a luxury brand that finally found a clear identity and a sustainable growth rhythm. With 2025 now in the ...
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Can Genesis Succeed Where Lexus and Infiniti Struggled? EVs and Software Could Be the Ticket
Korea’s luxury brand is on a roll, and now it turns to Europe to take on its legacy rivals on their home turf. Europe is the Bermuda Triangle for many (non-European) luxury auto brands. Infiniti and ...
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Genesis is no longer a luxury underdog after 2025
Genesis kept climbing after the 2020 dip, clearing 82,000 U.S. sales in 2025 and moving past Infiniti. With hybrids due from ...
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