Within the Hyundai Kia industrial machine, Genesis has spent the last few years looking like a luxury brand that finally found a clear identity and a sustainable growth rhythm. With 2025 now in the ...
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Can Genesis Succeed Where Lexus and Infiniti Struggled? EVs and Software Could Be the Ticket
Korea’s luxury brand is on a roll, and now it turns to Europe to take on its legacy rivals on their home turf. Europe is the Bermuda Triangle for many (non-European) luxury auto brands. Infiniti and ...
While some luxury automakers are struggling, Genesis isn’t among them. The automaker’s sales declined in 2020, but things have been on the up since. In 2021, Genesis sold 49,621 vehicles, followed by ...
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Genesis is no longer a luxury underdog after 2025
Genesis kept climbing after the 2020 dip, clearing 82,000 U.S. sales in 2025 and moving past Infiniti. With hybrids due from ...
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