Fire TV's mission is "to get [users] to the world's best content fast," Aidan Marcuss, the vice president of Fire TV, explains. Integrating one of the world's most popular social media platforms onto a TV's interface is definitely one way to push that boundary.

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Instagram Reels algorithm has so far been a black box. But now, you can see what the app thinks you like to watch and customize it to your liking.