When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...

VOV.VN - Vietnam has added five cultural practices and festivals to its national list of intangible cultural heritage, ...

While this quote by a renowned genius may come across as self-effacing, it makes a point relevant to our three-part series on understanding your brand’s molecule. Here is what I mean: You don’t need ...

The code has been copied to your clipboard. The UN's cultural agency, UNESCO, has added ancient Georgian wine-making techniques to its list of "intangible heritage" in need of being preserved. UNESCO ...

Iran's art of mirror-work in Persian architecture, UAE's traditional art form that blends performing arts with oral tradition and Switzerland's yodelling -- a vocal technique involving the use of ...

Intangible Cultural Heritage (ICH) is the living part of a place's culture. Unlike old buildings or artefacts, ICH includes traditions passed down through generations. These are things you cannot ...