Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...

After more than 20 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in ...

In case you forgot, here’s a refresher: Intel had been making Mac chips since the transition from PowerPC to Intel’s x86 microarchitecture in 2006. The last time Intel made a Mac chip came before 2020 ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Microsoft’s splashy preview of its AI-enabled version of its Bing search engine a month ago is ...

When Apple broke up with Intel and began making its own industry-leading silicon processors in 2020, the split looked final.

Intel Corp's latest strategic shift keeps its networking division in-house, doubling down on integrating it into core ...

Intel needs a “renewed focus on creating world-class products,” Co-Chief Executive Michelle Johnston Holthaus said during the Intel keynote at CES, adding that 2025 is a year to harness the technology ...

Intel is enjoying a much-needed jolt of adrenaline right now. New CEO Lip-Bu Tan arrived on the scene with a fresh vision and a message emphasizing what is arguably one of Intel’s greatest assets: its ...