The Indian consumer is changing, the economic behaviour of households is altering and hence there is an imperative for researchers to change how they classify consumers. On Wednesday, the Market ...

Market research industry body Market Research Society of India (MRSI) Wednesday launched its latest Socio-economic Classification System, “ISEC”. SEC systems are used by all research companies, ...

Six months ago, on February 21 to be precise, the Market Research Society of India (MRSI) unveiled the Indian Socio-Economic Classification (ISEC), which was supposed to revolutionize household ...

The National Sample Survey Organization (NSSO) of India created the Indian Standard of Living Classification (ISEC) classification system. Advertisment In a move towards refining socio-economic ...

India’s sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System, ‘ISEC’.

Representative image Barely eight years after NCCS dislodged SEC as the primary classification system for consumers, India’s market research industry body, Market Research Society of India (MRSI) has ...

Market research industry body Market Research Society of India (MRSI) has announced the adoption and implementation of its latest Socio-economic Classification System, ‘ISEC’. “The current ...