Say hello to smooth, refreshed skin with this wrinkle-reducing retinol product. It combines the best benefits of a cream with a serum. The brand claims that this reduces the appearance of wrinkles and ...

This trio has some must-have products. The It Cosmetics Confidence in an Eye Cream is a fast-absorbing moisturizer that hydrates and improves skin's texture. The Lash Blowout Mascara gives great ...

IT Cosmetics is a makeup and skin care brand best known for its fan-favorite complexion products—namely its CC+ creams (basically, the midpoint between tinted moisturizer and foundation). What many ...

If you’ve ever wanted a CC cream that does more than just even out your skin tone, you’re going to fall in love with IT Cosmetics’ latest drop. The Your Skin But Better Nude Glow has a ton of the ...

The hugely popular It Cosmetics line has developed a massive following among beauty editors and makeup fans for creating top-tier products that are gentle on your skin. Of course, quality beauty ...

(NEW YORK) — Jamie Kern Lima is a former beauty queen and Baywatch actress who is now bringing a fresh outlook to the cosmetic world. Lima quit her job as a news anchor to co-found IT Cosmetics in ...