Kayak wants to present a single brand in every market, but an upbeat musical ad that works in France might not resonate with customers in the U.S., and Kayak could lose brand awareness if customers ...

Kayak's motto is "search one and done." However, it isn't done when it comes to annoying people who don't share its sense of humor. Or humour. It is not Spirit Airlines edgy, but Kayak’s lack of ...

Kayak.com’s new spot for its hotel business features a follow-up performance by its trademark lounge singer. Vacation-planning destination Kayak.com doesn’t just make flight arrangements, it also ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ago ...

When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively ...

Travel search site Kayak.com has launched a display ad system that targets messages based on search criteria including destination, trip dates, length of stay and specific airline, hotel and car ...

Kayak.com has announced the launch of an innovative display advertising platform optimized for the travel industry. The new ad platform is a major improvement on technology developed by Sidestep.com, ...