The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player ...
Felix Auger-Aliassime launching his own new logo has prompted a reaction from renowned tennis writer Pete Bodo. The 73-year-old feels that the Canadian is growing his personal brand without having won ...
The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis. Women’s tennis players Kristina Mladenovic ...
The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...
AUSTRALIAN Open organisers, your pranking game is very strong. Organisers managed to get Twitter up in arms after unveiling a “new” logo for the Grand Slam tennis tournament before later revealing it ...
Roger Federer’s 2018 departure from longtime apparel brand Nike felt like the end of an era, both from a sartorial and branding perspective as it was under Nike that the 20-time Grand Slam champion ...
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