Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

ISOs and ISVs can now activate Loyalty-as-a-Service (LaaS) on Dejavoo’s Android P Line terminals directly through ...

Add Yahoo as a preferred source to see more of our stories on Google. A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

A look at everything that Delta SkyMiles gives you in 2026.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

The long-standing model of mutual benefit is rapidly disappearing ...

A quick look at what’s changing—and what isn’t.

United Airlines plans changes to its MileagePlus program, focusing on rewarding existing loyalty, with details expected soon.